Growth Marketing Operations Lead

The Growth Marketing Lead Operator is the strategic growth maker for our revenue marketing team. You'll operate as a senior individual contributor, being the right hand of the Revenue Marketing Director, while lifting the entire marketing team by demonstrating continuously what great looks like. You will be driving measurable revenue growth through experimentation, martech optimization, and cross-functional execution. You connect the dots across our marketing ecosystem and build scalable systems that compound growth over time.

Key Responsibilities

ABM & Outbound Programs

• Build foundational frameworks for our ABM program and outreach strategies

• Design scalable processes that enable personalized engagement at scale

• Establish measurement frameworks to optimize performance

• Work closely with our marketing automation specialist

Agency Management

• Manage our paid media agency with clear KPIs and accountability

• Translate business objectives into actionable briefs and optimize campaign performance

Cross-Functional Revenue Projects

• Align with Revenue Marketing Director on strategic bets and drive execution independently

• Lead projects across sales, product, and marketing with full ownership

• Build stakeholder alignment through clear communication and data storytelling

Metrics & Analytics

• Help teams identify the right metrics and make data-driven decisions

• Partner with our Martech and Data specialist to turn insights into action

Technical requirements to perform

• Brief & collaborate with our Martech specialist to scale performance through smart integrations, data flows, and automation

• Brief & collaborate our Marketing Automation specialist through strategic guidance and prioritization

Growth Experimentation & Website Performance

• Design and execute systematic experimentation across all digital touchpoints

• Lead CRO initiatives and SEO strategy to maximize organic traffic and conversions

• Build testing cadence and learning frameworks that drive continuous improvement

Key Competencies

• Strategic thinking: Connect the dots across channels, data, and teams to identify high-impact opportunities

• Analytical excellence: Expert in marketing analytics, experimentation design, and attribution modeling

• Revenue obsession: Every decision driven by CAC, LTV, conversion rates, and pipeline impact

• System thinking: Build scalable, repeatable processes that reduce manual work and multiply impact

• Technical fluency: Deep understanding of martech stack, SEO, paid channels, and marketing automation

• Execution velocity: Bias toward action, comfort with ambiguity, rapid testing and iteration

• Cross-functional leadership: Influence without authority, build partnerships, present to senior leadership

What Success Looks Like

Impact

• Drive measurable improvements in pipeline generation and CAC efficiency

• Improve the growth playbook to find enhanced revenue contributors

Scalability

• Build documented, repeatable frameworks for experimentation and channel evaluation

• Create systems that reduce dependency on individual heroics

Velocity

• High experimentation cadence with clear learning documentation

• Quick-win optimizations alongside long-term strategic initiatives

Qualifications:

• 5+ years in growth marketing, paid marketing, revenue marketing, or demand generation

• Strong understanding of martech and analytics

• Experience running cross-functional projects and managing stakeholders

• Deep SEO knowledge and proven ability to drive organic growth

• System thinker who can run multiple programs efficiently through automation and scalability

• Hands-on experience with HubSpot (or similar marketing automation platforms)

• Proven track record driving measurable revenue impact

• Experience in management and strategy consulting is appreciated

You Are Someone Who:

• Asks for forgiveness, not permission

• Questions the status quo constantly

• Runs with things, executes well, and gathers learnings quickly

• Thinks in systems and frameworks, not one-off projects

• Is obsessed with impact and numbers

• Has contagious drive that gets everyone moving with you

What's In It For You:

• Run and scale an ambitious engine - You're the growth maker with real ownership

• Opportunity to test, experiment & learn - Build a top-tier growth engine from the ground up

• Be the face of Revenue Growth - High exposure with Senior Leadership and direct impact on company trajectory

• Autonomy and trust - Move fast, make decisions, and drive meaningful change

And who are Famly...? 🤔

At Famly, we're on a mission to give children the best possible start to life by supporting the people who make that happen every day: early-years professionals.

It all started when our co-founder Henrik dropped off his daughter at daycare and realised how much was still being done with pen and paper—and how distant that made him feel from her day. Together with Anders, now our CEO, they set out to build software that bridges that gap.

Today, Famly is used by 34,000+ childcare professionals and hundreds of thousands of parents to:

• Communicate in real-time

• Reduce admin stress

• Improve planning, pedagogy, and finances

• And ultimately, give more time to the little ones that matter most

Want to help us do even more of that? We’d love to have you.

Ready to apply? 📬 We’re hiring right now, so don’t wait around.

👉 Send us:

• Your CV

• A short cover letter telling us what excites you about Famly and why you’d be a great fit OR if you don’t want to write - no problem, send us a video instead!

📋 The interview process

Here’s what to expect:

• Video conversation with Neeta, the team’s People Partner

• Rational thinking test

• Chat with Gaspard, Director of Revenue Marketing

• Case study / Skills test with panel interview

• Final conversation

We look forward to hearing from you!

Famly is committed to creating a more diverse, equal, and inclusive workforce, building teams that represent a variety of backgrounds, perspectives and experiences. It is a fundamental policy at Famly not to discriminate on any basis or characteristics and celebrate diversity. Everyone is welcome and encouraged to apply.