Head of Marketing UK (maternity cover)

To you, a Marketing dashboard is like a piano score was to Beethoven. And who is that getting themselves in the backseat of the car to join a sales call? You, of course! You care just as much about nurturing existing customers as you do about winning new ones. You can call a key partner in the morning, plan our next customer event before lunch and finish off the day tweaking your latest campaign. 

See that person in the bathroom mirror every morning? Excellent.

We’re looking for a senior UK marketing lead - a hands-on, commercial operator who thrives at the intersection of marketing, sales, partnerships, and customer marketing. Your mission is to ensure that as many British nursery owners and managers as possible know that Famly is the only platform worth using to run their business - and that existing customers continue to see, feel, and get value from Famly every single day.

And who are Famly? We’re on a mission to close the collaboration gap in early childhood. So we’re building the world’s most collaborative Early Childhood Platform - a software platform for the adults in a young child’s life to connect, share their workload, and learn about early childhood. Basically, Famly makes life easier for educators and families so that they can get back to what matters.

By driving and executing our UK marketing priorities, you’ll operate in a market where Famly is already the dominant player, with almost 30% of nurseries using our platform. You’ll be collaborating closely with the sales, customer success, and product teams to drive awareness and growth, while deepening customer relationships and supporting engagement, retention, and expansion.

The role will initially be a maternity cover for Head of UK Marketing with the strong possibility to transition into a permanent position elsewhere in the Famly marketing org once the Head of UK Marketing returns from maternity leave. 

We’re looking for someone based in London.

What you'll be doing:

• Translate UK business goals into clear marketing priorities and campaigns that drive awareness, leads, adoption, and retention 

• Develop and execute the UK marketing strategy across acquisition, customer marketing, and local presence

• Work closely with Sales and Customer Success to align marketing with the full customer lifecycle 

• Support customer communication, education, and engagement initiatives in collaboration with our global customer marketing efforts

• Support our global Brand Director in understanding and implementing positioning and messaging

• Collaborate with our centralised revenue team to improve funnel efficiency and customer value 

• Understand what makes UK nursery owners and directors tick

• Develop and manage marketing relationships with key industry experts and partners

• Support the planning of events, partnerships, local campaigns, and community efforts.

• Ideate and help support campaigns together with our global brand team

• Collaborate with a team of 15+ creative and digital marketing specialists

• Act as the voice of the UK market in global planning, bringing customer insight, market trends, and feedback into the room 

You’ll thrive in this role if you:

• Have experience leading marketing at a nursery group or early childhood supplier

OR

• Have 5+ years owning and executing field marketing and local marketing initiatives in close collaboration with sales teams

• Understand SaaS and its general GTM model

• Have proven experience in significantly generating revenue for the business

• Comfortable working with hubspot, GA4, Clarity, Webflow, performance marketing channel analysis

• Have experience building demand gen and lifecycle strategies, allocating budgets, and running experiments 

• Enjoy working closely with Sales and Customer Success, translating real customer needs into marketing action 

• Consider yourself proactive - good at remembering to loop back on tasks, and spotting problems.

• Have a massive bias for action. 

• You’re good at context switching, preferring to work on lots of different things at once.

• You happily change your mind with new information.

• You give a damn about early childhood and want to give a better start to life to millions of children.

• You’re comfortable being the most senior marketing presence in a market, without needing a big team or heavy structure around you

While we’d love someone who has experience in the arena doing this type of work, we appreciate that everyone brings something unique. If you don’t tick every box above, never mind - apply anyway. We’d still love to read your application. 

And who are Famly?

You’re probably wondering at this stage, and Famly are...? Well, it all began when our co-founder Henrik’s daughter was ready to start at kindergarten. He couldn’t believe the amount of work being done on paper - and how distant he felt from his first child during the day. The paper ‘parent’ books they exchanged once a month just weren’t cutting it. Together with his friend, our co-founder and CEO Anders, they set about solving that.

These days, the 180 of us building Famly talk about trying to do one thing. Giving children the best possible start to life. Or rather, making it easier for the 9,000 nurseries who use Famly every day to that, on our behalf.

We do it with the world’s first Early Childhood Platform, software that brings over a million parents closer to their child’s day while they’re away from them. We also make financial, pedagogical, and planning tools for more than 100, 000 early years professionals in the UK, US, Germany and 15 other countries, saving them hours and reducing their admin stress. 

Ultimately, that gives them more time and headspace for the little ones that really matter.

The interview process looks like:

• Interview with a People Partner

• Logical test

• Interview with our CMO and current head of UK Marketing

• Case assignment

• Presentation of the case and interview with the hiring committee consisting of 

  • UK General Manager 

  • Director of Revenue Marketing

  • Senior Director of Brand and Comms

You’ll love working here because:

• We offer a competitive pension, private health insurance, and paid maternity/paternity leave.

• A clear career framework and coaching to make sure you’re growing, a $1000 personal development budget and a ‘We’ll buy you any book you want’ policy. 

• We’re all about hiring clever people who are good humans too. It means Famly is full of top thinkers and generous teammates waiting to help you shine.

• One of our key beliefs to ‘make your colleagues shine' is all about breaking down silos, celebrating one another, and staying connected across departments, offices, and oceans.

• We like to give a lot of ownership both in terms of responsibility and freedom to try new, challenging tasks.

• Top-notch work equipment (including noise cancelling headphones for those focus periods!).

• A great team, building a great culture together in person 4 days a week.

We're looking to fill the position as soon as possible, so get your application in today by sending us:

• Your CV and

• A cover letter covering what speaks to you about the role and what you can bring - in any form you like (written or told)

We look forward to hearing from you!

Famly is committed to creating a more diverse, equal, and inclusive workforce, building teams that represent a variety of backgrounds, perspectives and experiences. It is a fundamental policy at Famly not to discriminate on any basis or characteristics and celebrate diversity. Everyone is welcome and encouraged to apply.